Visual Brand Identity & Style Guide

The City and Borough of Wrangell's visual identity tells the story of our community: our deep connection to the land and oceans, our vibrant culture, and our rich heritage. It's more than a logo; it's a visual representation of who we are and where we're going.

Our logo features the iconic Elephant's Nose on Woronkofski Island, a striking landmark that symbolizes Wrangell's unique geography and stands as a silent guardian over our town. This powerful image is combined with the grace and strength of an eagle, a symbol reflecting the spirit of our people and their history. The logo's color palette, featuring Garnet Red, draws inspiration from the traditional colors of the Tlingit people, honoring their enduring legacy. These colors also reflect the vibrant hues of our surrounding environment and community traditions.

This visual identity strikes a balance between honoring our history and traditions and showcasing the modern, forward-thinking nature of Wrangell's municipal government. It embodies the character of our residents and the vitality of our land, serving as a symbol of unity, strength, and our commitment to a bright future.

A strong and consistent brand is essential for building recognition, fostering trust, and communicating effectively with residents, visitors, and potential partners. It helps us present a unified and professional image, reflecting the quality of services and dedication we bring to our community.

We invite you to explore these resources and learn more about the visual story of the City and Borough of Wrangell.